Germany is shifting from being an industrial to being a service society. Customers no longer only buy the product; they also buy the associated services. These hybrid products allow companies to improve their sales opportunities and attain a greater degree of customer loyalty. This transformation, however, is linked to significant changes to methods of customer contact and to business models. Over the next few years, the sector must ensure that it keeps tabs on the potential and challenges presented by service-oriented logistics.
© Julien Eichinger - Fotolia.de