This knowledge can be used to define new sales markets and target customers or to take trends and future developments in the corporate strategy into account. Fraunhofer SCS has probably the most comprehensive and continuously up-to-date knowledge collections and databases about the logistics market and associated service markets. We use our figures and information on logistic market volumes, logistics as a profession, and logistic property stocks, we can calculate, for example, the market for the product offered by logistic service providers and shippers and its potential, and derive future scenarios. We also support local logistics companies, investors, and economic regions with their location decisions and strategic commitments.
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Target market analysis
A lot of companies complain about »satiated« markets and have difficulty identifying new customers or developing new services that fit in well with what’s currently going on on the market. Fraunhofer SCS offers you a way to uncover market potential – in a tailor-made manner in accordance with your requirements.