New services are the best growth motor known. This applies not only to the service sector – more and more manufacturers of industrial goods are offering additional services. These services, which are often technology-based, can only be established to be profitable and successful if the companies approach the requirements of the service business systematically.
Customer knowledge as a central factor in success
We support companies with an approach that places the interaction between the supplier and the customer in focus. We investigate whether the offering and the business model can really be aligned to the customer’s requirements, and how they can be designed accordingly.
In order to be able to offer tailor-made solutions that match the customer’s requirements, you need answers to specific customer desires and influencing factors – ideally, these should be unfiltered and have a relationship to day-to-day work. The effective deployment of targeted customer knowledge can be used to optimize organizational processes and develop industrial services.
We offer not only the necessary methodological skills, but also the appropriate infrastructure in the form of the open JOSEPHS® test laboratory for customer and user experiences in Nuremberg city center or the test and application center L.I.N.K. for technology-aided applications and services at Fraunhofer IIS.