Prof. Dr. Alexander Pflaum

Director Center for Applied Research on Supply Chain Services SCS

»Nowadays, data must be seen a further source of value creation. Companies should consider how data-driven services can optimize their own processes and generate new revenue, allowing them to operate successfully in the marketplace in the long term.«
Prof. Dr. Alexander Pflaum

Professor Alexander Pflaum is an expert on the use of information and communication technologies in value creation processes and uses his knowledge to forge links between the worlds of technology and management. After graduating from his degree in electrical engineering, he went on to complete a doctorate on the topic of “RFID and Supply Chain Management” at the former Faculty of Economics and Social Sciences at Friedrich-Alexander University Erlangen-Nuremberg.

Pflaum has been working at the Fraunhofer Institute for Integrated Circuits IIS and its Center for Applied Research on Supply Chain Services for over 20 years in a wide range of positions, including as director of the Center for Intelligent Objects ZIO, the Department of Technology and Supply Chain Management, and the Research Group Business Models Bamberg, which studies the development of business models in the digital world and helps companies implement these models into their everyday business activities. Since October 2011, he has also held the Chair of Business Administration, with special emphasis on Supply Chain Management, at the University of Bamberg. He is a member of Bundesverband für Logistik BVL e. V. and the German Association of University Professors and Lecturers (DHV) and is committed to forging links between science and industry, including through relevant doctoral theses. For example, he supervised the doctoral research of Helena Preiss on “Service Engineering in der Logistik – Die systematische Entwicklung von AIDC-technologiebasierten Mehrwertdienstleistungen” (Service Engineering in the Logistics Sector – the Systematic Development of AIDC Technology-based Value-Added Services), for which she received the DB Schenker Award.

In May 2016, Pflaum was appointed as the new director of the Center for Applied Research on Supply Chain Services SCS, which has locations in Nuremberg and Bamberg and whose vision is to use data to generate success and added value for companies.

Foto Prof. Dr. Alexander Pflaum im Hochformat
© Fraunhofer IIS/Karoline Glasow

Professor Alexander Pflaum is working on a new approach to research into digitization: Until now, science has been too focused on technical challenges and problems relating to information systems. At the same time, there is a need for management disciplines to tackle this subject more intensively so that the two approaches can work hand in hand. Pflaum believes it is important to study how the Internet of things, cloud and mobile computing, data analytics, and other modern information and communication technologies transform companies and their business models, supply chains, and value networks, as well as how companies can be provided with the necessary content, models, methods, and tools to support them in this transformation.

Personal research interests:

  • Fundamental principles, models, methods, and tools of digital transformation in companies and industries
  • Effects of digitization on companies and on business-wide value systems
  • Role of digital platforms in value systems
  • Development of data-driven services and corresponding business models

since 2016
Director of the Center for Applied Research on Supply Chain Services SCS

since 2014
Board member of the Competence Center for Business Models in the Digital World

since 2011
Chair of Business Administration, with special emphasis on Supply Chain Management, at the University of Bamberg

Completion of doctorate (Dr. rer.-pol.) at the Faculty of Economics of Friedrich-Alexander-Universität Erlangen-Nürnberg

1996 to 2016
Research associate in conjunction with various leadership positions at the Fraunhofer Application Center for Traffic Logistics and Communication Technology AVK and, later, at the Center for Applied Research on Technologies for the Logistics Service Industries ATL or the Center for Applied Research on Supply Chain Services SCS

Completion of degree (Dipl.-Ing.) in electrical engineering at Friedrich-Alexander-Universität Erlangen-Nürnberg

Below you find a small selection of Prof. Dr. Alexander Pflaum's current references. You can find a complete overview here.


Meinhardt, S.; Pflaum, A. (Hrsg.) (2020). Digitale Geschäftsmodelle - SET -. Wiesbaden: Springer Vieweg. Zum Herausgeberwerk

Lempert, S.; Pflaum, A.; (2019). IoT Best Practices: Vergleichbarkeit der Funktionalität von IoT-Software-Plattformen durch deren einheitliche Beschreibung in Form einer Taxonomie und Referenzarchitektur. In: HMD Praxis der Wirtschaftsinformatik 56, 1178–1203. Zur Studie

Becker, W.; Eierle, B.; Fliaster, A.; Ivens, B.; Leischnig, A.; Pflaum, A.; Sucky, E. (Hrsg.) (2018). Geschäftsmodelle in der digitalen Welt – Strategie, Prozesse und Praxiserfahrungen. Wiesbaden: Springer Gabler.

Becker, W.; Pflaum, A. (2018). Begriff der Digitalisierung – Extension und Intension aus betriebswirtschaftlicher Perspektive. In: W. Becker et al. (Hg.): Geschäftsmodelle in der digitalen Welt – Strategie, Prozesse und Praxiserfahrungen, S. 3-13. Zur Studie

Pflaum, A.; Klötzer, C. (2018). Von der Pipeline zur Plattform – Strategische Implikationen für das Unternehmen. In: W. Becker et al. (Hg.): Geschäftsmodelle in der digitalen Welt – Strategie, Prozesse und Praxiserfahrungen, S. 57-74. Zur Studie

Pflaum, A.; Fischer, C. (2018). Von der Pipeline zur Plattform – Denkanstöße und Handlungsempfehlungen für das Supply Chain Management. In: Patrick Ulrich und Björn Baltzer (Hg.): Wertschöpfung in der Betriebswirtschaftslehre. Festschrift zum 65. Geburtstag von Prof. Wolfgang Becker, S. 409-429.

Pflaum, A.; Schulz, E. (2018). Auf dem Weg zum digitalen Geschäftsmodell – „Tour de Force“ von der Vision des digitalisierten Unternehmens zum disruptiven Potenzial digitaler Plattformen. In: HMD - Praxis der Wirtschaftsinformatik, 55 (2), S. 234–251.

Papert, M.; Pflaum, A. (2017). Development of an ecosystem model for the realization of Internet of Things (IoT) services in Supply Chain Management – A Grounded Theory study. In: Electronic Markets, 27 (2), S. 175–189.

Pflaum, A.; Papert, M. (2017). Internet der Dinge – Empfehlungen für eine erfolgreiche Implementierung von Internet-der-Dinge-Lösungen – Eine empirische Studie. München: Fraunhofer IIS White Paper.

Papert, M.; Rimpler, P.; Pflaum, A. (2016). Enhancing supply chain visibility in a pharmaceutical supply chain – solutions based on automatic identification technology. In: International Journal of Physical Distribution & Logistics Management, 46 (9), S. 859-884.

Pflaum, A. (2015). Orientation Towards IC-Technologies and Value Added Services at Logistics Service Providers. In: Dethloff et al. (Hg.): Logistics Management, S. 177-188.

Pflaum, A.; Hohmann, C.; Hofmann, B.; Boppert, J.; Klötzer, C. (2014). Industrie 4.0 und CPS – Bedarfe und Lösungen aus Sicht des Mittelstands. München: bayme vbm.


Digitale Transformation - Mehrwert aus Daten (2019)
Bayern Innovativ GmbH Forum, 14. November 2019, Nürnberg.


Contributions at Conferences:

Dynamic Capabilities related Implementation Skills for Internet of Things Solutions in the Digital Economy (2018)
zusammen mit M. Ahmad und M. Papert, Proceedings of the 51st Hawaii International Conference on System Sciences: January 3 - 6, 2018, Waikoloa Village, Hawaii, University of Hawaii at Manoa, Honolulu.

A Business Process Perspective on IoT Implementation: Findings from a Comparative Case Analysis (2017)
zusammen mit M. Papert und A. Leischnig, Thirty Eighth International Conference on Information Systems (ICIS), 10. bis 13. Dezember 2017, Seoul, Süd-Korea.


Kompetenzzentrum für Geschäftsmodelle in der digitalen Welt

Technologien und Lösungen für die digitalisierte Wertschöpfung